Independents Own Horse Health & Rural Supplies

Independents Own, also known as iO, is an Australian-owned brand developed exclusively for independent retailers and designed to deliver reliable products at everyday value. The brand spans a broad range of animal health, feed, and rural categories, with a strong focus on practical products made by established manufacturers and supported through local independent stores. Its positioning around quality, value, and community support makes iO a useful choice for customers who prefer trusted essentials backed by Australian independent retail.

Within the equine category, Independents Own offers a practical mix of horse care products including supplements, parasite control, skincare, feed and nutrition products, salt, milk replacer, leather protection, feeders, and other stable-use essentials. The equine range is organised across product types such as crystals, granules, husks, lick blocks, liquids, oils, pastes, and powders, making it well suited to customers looking for straightforward horse health and nutrition products in one accessible range.