Contains 5% Virgin Coconut Oil - Free of Sodium Lauryl Sulfate
A beautiful rich coconut 'sulphate free' shampoo which leaves the coat gleaming and the skin well nourished.
The use of coconut oil on hair helps to reduce protein loss in both damaged as well as undamaged hair. Coconut oil is rich in lauric acid, has a high affinity for hair protein, and easily penetrates inside the hair shaft, which is due to its low molecular weight.
Coconut oil has a high moisture retaining capacity, since being very stable, it is not easily broken down or evaporated. It does not let moisture escape, thus keeping hair moist and soft, which prevents breakage of hair.
With proven benefits of hair nourishment, moisture retention, vitamin E supplementation, and natural saturated fats, coconut oil in shampoo is one of the best ingredients for healthy, smooth and shiny hair.